Marketing your Home for Sale

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Posted on : 08-04-2010 | By : admin | In : New Home For Sale

Marketing your Home for Sale

When it comes to marketing your home for sale, many owners who decide to sell their homes themselves run up against the difficulty of marketing their homes for maximum exposure. For this reason it is a good idea to utilize a professional realtor.

Marketing is everything when it comes to the sale of a home. Without proper exposure it becomes increasingly difficult to get the attention of prospective buyers. An agent can offer an already established web presence which is one of the best ways to gain attention for your home. Let’s face it, this is the era of the internet. Most home buyers will go to the internet long before they begin working with a realtor, and will have a good idea of the homes that they want to see. This is why it is vital for a realtor or agent to have a commanding web presence.

Another important aspect of marketing your home that an agent excels at is making your visible to other agents. This is one of the most important steps in the home sales process. Normally an agent will have cultivated working relationships with groups of buyers agents in the community and will hold realtor-exclusive showings where your home can be showcased to all the agents in your town/city. As you can imagine, the benefits of this are immeasurable. In addition, a realtor also has an operating budget to secure print and media advertising. This should include full page color advertisements in the local newspaper, and flyers that are available 24 hours a day on the sign in your front yard. This kind of coverage is almost impossible to gain without a realtors aid.

In marketing your home, a realtor is making an investment of time, effort, and money in your property. It is in their best interest to see that your home is sold in a timely manner and for the best price possible. They are able to showcase your home in a fashion that most home owners cannot achieve due to the time involved. They have more access to marketing media and have an intricte knowledge of the market. Ask your realtor what it is that they do to market a home properly, you might be surprised.

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Help answer the question about home for sale

How do you purchase a home for sale by owner?
In a few months, my husb and I will be purchasing a home from a friend. We currently own a home and have owned homes in the past. But we have only bought and sold with the help of an agent. How do home sales by owner work?

PLS ONLY QUALIFIED ANSWERS!! Thanks!

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Comments (9)

Good question, but hard to answer. Your question really isnt about the short sale specifically, but more on the timeline of the foreclosure process. In Florida, the average time it takes to foreclose on a property is about 320 days from the time you stop paying your mortgage. The foreclosure process happens simultaneously with the short sale process, and you are basically fighting the clock. Near the end of the foreclosure process you will be served paperwork telling you of a hearing to set an auction date which is the date your property will be sold at the courthouse. You can show up to this hearing and ask for a 60 – 90 day extention to complete the short sale. I have heard of getting up to 3 extentions. For more info visit http://www.balancerealtygroup.com. -patton.

The answer is yes you can BUT the reality is that it is hard to find a lender that will refinance your loan knowing that at any minute your home could be sold and they will waiste their time and money. Most lenders will ask you to take the home off the market before you can refinance.

Good luck!

I have a listing right now that is in the exact same situation, it is very frustrating for my sellers and myself as well. I think the best thing you can do is keep it on the market another 8 weeks. Truth is this is the buying season and even though the market is slow this is the best chance you have to sell so I wouldn't pull it just yet. I would try to ramp up your marketing efforts and Open Houses, get some exposure on the new price and advertise that it is below apprasied vaule so for the new buyer they have instant equity!! Make sure your home shows like a model, with so much competion out there you have to really make your home shine!! Best of luck to you, email me at srmheath@yahoo.com if I can be of any more help

Only your potential agent can answer the question: you need to not only ask them what they mean but spell it out in writing if possible before signing a contract

But take the process like an employer interviewing a potential employee ask the right questions call the agent on the carpet on what they are going to do outside the box to sell your home

Note: no matter what the future agent tries if you do not have a realistic sell price in this current market then no marking will sell your home ie home prices in general continue to decline per month

When listing with an agent, the commission is generally figured into the asking price. You have listed For Sale by Owner (FSBO), so the commission hasn't been figured in. That said, generally 6-7 percent commission is standard (though negotiable) in my part of the country. If two agents are involved, that figure would be split however they had determined and would be paid by the seller.

You have done the work of listing and showing your house as a FSBO so 3 percent would be appropriate, if you choose to work with a buyer's agent. Remember, though, even though this agent is a friend, and they previously listed your house, they are now working for the buyer and in the best interest of the buyer. Never allow the lines between business and friendship to be blurred.

Good luck!

There are several websites that address this question.

There is also a book on Amazon.com called:

Going, Going, Gone. Auctioning Your Home for Top Dollar
By Chantal Howell Carey and Bill Carey

Prices on existing homes seem to be staying the same over the last year.

I am in North Texas and we saw very small price increases over last several years. The typical rent on a small house is higher that the payment would be with minimum down payment. So there is still a strong desire for people to buy first time homes and for investors to buy.

I think the best thing to do would be to speak to or email a few of our clients like Ken Steele who had 5 offers on his Glendale home this week, or Chris Knight who sold his Manhattan Beach home in 1 day for $1.7M 2 weeks ago.

Traditional agents will give you lots of smokescreens on why you need to pay a huge chunk of your equity to sell a home……its like a chicken asking the fox if it is safe to come out of the coup!

Contact us and we will put you in touch with some past clients as that is the best way to tell if we are the right company to help. Next week we will putting up video testimonials on our website.

There is also a nice third party comment from a consumer on YouTube. http://www.youtube.com/watch?v=nzz078EFhqg

I believe you are talking about a foreclosure auction. If that is the case, the lending institution actually has to go to court and sue to get possession of the property. At the hearing, the lending institution will show evidence of the owners failure to make payments and will ask that the property be sold to satisfy the debts of the owner, which include the legal fees and court costs incurred by the lender to bring the case.

At the auction the lender will enter a bid equal to what the court held as judgment against the debts of the owner. In some states the lender has to be present, in others a default bid is entered on their behalf. Sometimes the lender gets their dates or locations mixed up, especially if they have several properties. This can be a good time to pick up a cheap property.

In any case, if someone bids more than the amount the lender bid, that will go to secondary mortgages if any, tax liens if any, construction liens if any, and finally, if there are any monies left over, to the dispossessed owner. Depending on the state, the owner has a right of redemption and the time period can very depending on the reason for the loan. If it was a commercial loan, even on a private residence, the redemption period is usually truncated significantly.

If after repossession the lending institution sells the property for more than what was due by the previous owner, the lender gets to keep that money. It is, after all, their property now.

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